Coverage of the Warsaw Home & Contract 2022 fair through the eyes of the UMMO brand

The Warsaw Home & Contract 2022 fair is now history. What will remain after it? Beautiful memories and hundreds of new, fantastic business and personal connections. For the second year in a row, the UMMO brand appeared at Poland's design celebration in Ptak Expo. How did our booth showcase, what impressed the visitors the most, and what surprised them? We invite you to a brief summary of what happened during the 6th edition of Warsaw Home & Contract. Let's begin!

 

What awaited the guests of the Warsaw Home & Contract 2022 fair?

Four days, over 700 exhibitors, 6 trade sectors (Light, Textile, Kitchen, Furniture, Build, and Bathroom), and tens of thousands of visitors. That's how the fair presents itself in numbers. Design enthusiasts don't complain about boredom during the event. Besides exploring hundreds of booths, they can participate in a series of lectures on the latest trends and innovations in design. This year, the special guest was designer Karim Rashid, who has received the most prestigious industry awards.

 

What do the fairs look like from the perspective of an exhibitor?

From the perspective of an exhibitor, fairs are not just a few days during and before the event, but several months of full-scale preparation. It involves designing and producing new models of lamps, planning and creating the booth, as well as ensuring an ample supply of catalogs and promotional items. Such an event requires a lot of time and effort to meet the expectations of demanding visitors. The abundance of warm words and the business contacts acquired once again during the trade fair in Nadarzyn show us that this work does not go to waste.

 

What surprised the guests during the 6th edition of Warsaw Home & Contract from the UMMO brand?

This year's edition of Warsaw Home & Contract was special for us. It was during the event that we presented the results of our collaboration with the design studio SALAK, marking the first-ever cooperation in the history of the UMMO brand! We also unveiled new collections - SALLO, SAUVA, PARUMA, ROKKE, SAKOSI, OPMA, ISUULLA, OIO, and KELLO, which are now available in our online store. We also introduced long-awaited lamps with an increased IP44 waterproof rating. The biggest hit turned out to be the ROKKE collection, which you can check out on our Instagram profile in the featured stories. We received numerous positive comments about the SAUVA, PARUMA, and ISUULLA lines. The new UMMO offerings proved to be in line with the trends we observed in other exhibitions, focusing on minimalism, functionality, and geometric forms.

 

Other attractions at the UMMO booth

In addition, guests could receive special discount codes, catalogs, canvas bags, and... incense stick holders, inspired by the design of our lamps.

One thing that definitely stood out at our booth was the color palette. Many people praised the pastel pink, which looked truly enchanting compared to the other monochromatic lighting displays in the sector. Visitors also appreciated the plant pots in the UMMO brand style, so you will soon be able to purchase them in our store.

Summary of Warsaw Home & Contract 2022

During the 4-day event, our trade booth was visited by several thousand guests, including many from abroad. During this time, we received over five hundred mentions on Instagram! We distributed nearly a thousand catalogs, and the team that remained at our Gdynia studio had to send us catalogs twice. Many architects personally appreciated that we provide ready-made 3D models of our lamps, which made us very happy. It is impossible to count how often visitors were amazed to learn that our lamps are hand-assembled in Poland and that their price, even considering inflation, is very affordable.

After Warsaw Home & Contract 2022, it's time for another trade fair, this time abroad. Which one? Stay tuned!